Blog
The build, the cost, the receipt. Real stories from shipping AI things while playing pro ball in France.
Can you actually get a brand cited by AI search? A real before/after
Yes — you can get a niche brand cited by AI search in weeks. A real, anonymized before/after: 644 AI-referred sessions in 4 weeks vs a sister site that got 16. Sessions, not sales.
How to check if your Shopify brand shows up in ChatGPT
A 10-minute cold-browser test: ask four buyer-intent questions across ChatGPT, Perplexity, and Google AI, and record whether your brand shows up and how it's described.
From pro basketball to AI search: who is Yauhen Massalski?
Yauhen Massalski is a pro basketball player and D2C growth consultant who uses the same discipline from the court to fix brands' visibility in AI search — ChatGPT, Perplexity, and Google AI.
Why classic D2C SEO is failing in ChatGPT (and what to do instead)
Ranking #1 on Google doesn't mean your brand gets named in the AI answer. Why classic D2C SEO fails in ChatGPT — and what to do instead.
ChatGPT thought I was only a basketball player. Here's how I'm fixing it.
A live audit of why ChatGPT mislabeled me as only a basketball player — and the three fixes that make AI describe you the way you actually want, the same playbook I run for D2C brands.
I built a $0 customer service bot for a taco shop
Crack Taco needed a customer service bot. I had a $20 Claude Max subscription. Here's the loop that trained it to 50/50 accuracy for zero dollars — and the side hustle anyone with the same subscription can run.
I rebuilt my own website with Claude in one morning
How I redesigned yauhenm.com with Claude Opus in about four hours. Three rejected directions, one shipped V4, and what I'd do differently next time.