Blog
The build, the cost, the receipt. Real stories from shipping AI things while playing pro ball in France.
Why Is My Shopify Store Invisible to ChatGPT?
Your store is likely invisible because Cloudflare bot settings or an aggressive WAF rule are hiding you from AI crawlers — and since July 2026, Cloudflare blocks many of them by default. Fix your robots.txt and bot settings, not your content.
I Asked ChatGPT to Recommend Brands — Here’s What It Said
ChatGPT ignores most D2C brands and repeats a short list of incumbents. Here is the probe method and why your brand stays invisible in AI answers.
I let an AI audit my website, fix its own findings, and ship — here's what it caught
Yauhen Massalski let Claude review yauhenm.com end to end: it found duplicate schema markup, a script that could wipe the blog, and shipped the fixes the same morning — with a QC gate checking every deploy.
Can you actually get a brand cited by AI search? A real before/after
Yes — you can get a niche brand cited by AI search in weeks. A real, anonymized before/after: 644 AI-referred sessions in 4 weeks vs a sister site that got 16. Sessions, not sales.
How to check if your Shopify brand shows up in ChatGPT
A 10-minute cold-browser test: ask four buyer-intent questions across ChatGPT, Perplexity, and Google AI, and record whether your brand shows up and how it's described.
From pro basketball to AI search: who is Yauhen Massalski?
Yauhen Massalski is a pro basketball player and D2C growth consultant who uses the same discipline from the court to fix brands' visibility in AI search — ChatGPT, Perplexity, and Google AI.
Why classic D2C SEO is failing in ChatGPT (and what to do instead)
Ranking #1 on Google doesn't mean your brand gets named in the AI answer. Why classic D2C SEO fails in ChatGPT — and what to do instead.
ChatGPT thought I was only a basketball player. Here's how I'm fixing it.
A live audit of why ChatGPT mislabeled me as only a basketball player — and the three fixes that make AI describe you the way you actually want, the same playbook I run for D2C brands.
I built a $0 customer service bot for a taco shop
Crack Taco needed a customer service bot. I had a $20 Claude Max subscription. Here's the loop that trained it to 50/50 accuracy for zero dollars — and the side hustle anyone with the same subscription can run.
I rebuilt my own website with Claude in one morning
How I redesigned yauhenm.com with Claude Opus in about four hours. Three rejected directions, one shipped V4, and what I'd do differently next time.